• Julia Reis

5 Time Saving Marketing Tips for Small Businesses

As a small business owner, your time is precious. From managing staff, reconciling finances, and running operations, you're likely very busy. Finding the time for marketing your business may be a challenge. Observe the following tips to save time on your marketing:

1. Use content templates

Create templates that you can use to help you create content for things like blogs, emails, and social media posts. Using copy templates will save you considerable time because you won't need to start from scratch every time.

2. Categorize your content creation

If you ever struggle to come up with content, categorizing your content creation process can help with that. For example, a blog content structure would involve identifying 5-8 categories for your blog, which are related to your business or area of expertise. By creating this structure, you’ll also be creating keyword clusters, which are great for SEO and will help you with your Google ranking.

3. Follow a sales script to qualify leads

Significant time can be lost on following up sales leads that will never equate to a sale. However, this time-wasting could be avoided when you have a good understanding of your ideal client and a solid sales script. It’ll save you time over the long term because it will help you improve your enquiry to sales conversion rate.

4. Re-purpose long-form content

It can take considerable time to write a blog post or produce a video or podcast. However, you can repurpose this content by breaking it down into smaller pieces and sharing it on social media channels. For example, each tip could be a graphic with the caption reading the tips in the blog post.

5. Invest in paid advertising

Investing in paid advertising may be worthwhile, as it ensures your target market will be reached. If you pay for advertising, be sure to take advantage of retargeting methods. Retargeting involves placing a tracking pixel or tag on your website to capture the IP address details of those who visit your site. And then running ads to on social media or Google ads to target those people who have visited your site in the past.

These tips requires some initial legwork, but once you’ve put the marketing strategies, structures, and systems in place, marketing your small business will become much quicker and easier.

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